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商品編號： 9-812-095 出版日期： 2011/12/13 作者姓名： Eisenmann, Thomas R.;Ries, Eric;Dillard, Sarah 商品類別： Entrepreneurship 商品規格： 26p 再版日期： 2013/07/10 地域： 產業： 個案年度： -
商品敘述：
Firms that follow a hypothesis-driven approach to evaluating entrepreneurial opportunity are called "lean startups." Entrepreneurs in these startups translate their vision into falsifiable business model hypotheses, then test the hypotheses using a series of "minimum viable products," each of which represents the smallest set of features/activities needed to rigorously validate a concept. Based on test feedback, entrepreneurs must then decide whether to persevere with their business model, "pivot" by changing some model elements, or abandon the startup. This note describes, step-by-step, how to follow the hypothesis-driven approach when evaluating entrepreneurial opportunity; explains how the approach mitigates cognitive biases that otherwise can contribute to poor decisions; and considers conditions that are best suited for lean startup methods.
涵蓋領域：
Lean business model;Start-ups;Minimum viable product;Customer feedback
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